Proya Cosmetics will start selling its flagship brand in the U.S. via a partnership with retailer Ulta Beauty.

“This toner changed my life. Helped heal my skin barrier and gives me the prettiest, supple, glowing skin.” ...

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That line of thinking extends to the drugstore beauty products in our medicine cabinets, shower caddies, and makeup bags. In our series “Beauty Aisle,” we talk to folks in the beauty industry — ...

DINTO’s Blur-Glowy Lip Tint is worth a look if you want a glossy stain that leaves real color behind like the one you see in the bottle. One shopper slept in it and still had it on the next morning, ...

To the glee of beauty-lovers everywhere, Korean beauty has blown up in the United States and has become a major trend. K-beauty fans used to have to trek to their city's local Korean town or browse ...

Ulta Beauty's bet to expand its South Korean beauty collection is paying off, driving sales and bringing in new customers. In a Thursday earnings call, Ulta Beauty CEO Kecia Steelman said the ...

For years, shampoo has occupied a fairly straightforward role in Western beauty culture: cleansing the hair or targeting a cosmetic concern. Whether it was volumising, smoothing, repairing or ...