Crocs Inc. has brought a seasoned shoe design legend on board to power the next stage of growth for its two core brands. The clog maker on Tuesday announced that it has tapped Steven Smith as its head of creative innovation,

Beyond spearheading Yeezy through its influential golden days, Smith is also responsible for iconic silhouettes such as the New Balance 550, Reebok Instapump Fury, and Fila Grant Hill. Crocs just hired Steven Smith as the mastermind behind its next clogs.

Crocs has appointed veteran footwear designer Steven Smith as the brand's head of creative innovation. News of the appointment was reported by Footwear News today. According to the aforementioned publication,

Steven Smith has had quite a career in innovation of styles in footwear and fashion. Spanning 38 years, Smith has been able to create and collaborate on loved m