If you want your law firm to stand out from the competition online and connect with potential clients, it all starts with keyword phrases. Your keyword phrases are the backbone of any successful SEO ...

Here's a grounded approach to keyword optimization that prioritizes clarity, structure, and real user experience.

We talk all the time about keywords. When the search engine marketing industry talks about keywords, you’ll frequently hear the terms “head,” “torso,” and “tail” to describe the amount of volume that ...

Throughout my many years (makes me sound old) in the search industry, I have heard about many filters and penalties, including a filter or penalty to prevent a site from ranking well for a specific ...

In website usability, one of the hardest obstacles to overcome is the mentality of “This is what I would do.” Whenever we hear Person A (or B or C or D, etc.) say this phrase, it means that Person A ...

Search engine crawlers (also called bots) comb through all the content they can find on the internet. They do so by following internal links within websites and links across different websites. The ...

Search engines have moved away from matching keywords in search queries to keywords on webpages, a process that accelerated in 2012 with the introduction of the Hummingbird update. The impact on SEO ...

Esther Kane explains how Google Insights helps you "find out what your audience is looking for" by showing what keywords users search on. She steps you through the process of looking up keyword ...

Chris has been a digital marketer since 2000, starting in-house in the insurance space and subsequently assuming growing leadership roles across large agencies and SEM firms. Chris has led SEO teams ...

A phrase match or broad match keyword that is identical to a query is now always preferred as long as it is eligible to match, Google announced on Thursday. In addition, the company has provided new ...