Barbie has been having her moment in 2023, but now it’s another doll’s turn to take the spotlight. On Aug. 1, Bratz announced its first-ever celebrity collaboration, and the toy company had the ...

After years of lawsuits over who owned the big-headed dolls’ IP, Bratz’s rebrand is focused on personalization and digital connectivity. When Bratz were released in 2001, they were the first real ...

Bratz dolls have made a high-profile return to the retailer’s shelves, with shoppers racing to get their hands on the iconic ‘core four’ characters. While the chunky-shoed, big-lipped dolls have never ...

NEW YORK — The Bratz universe was humming along as usual last week at the Toys "R" Us flagship store in Manhattan. Like bees to honey, little girls buzzed about shelves lined with those famous pouty ...

Bratz, the popular toy brand, described celebrity Kylie Jenner as the embodiment of what its dolls have stood for since their debut over two decades ago, calling her “disruptive and rebellious to ...