In the Post article, Levine and Stephanie Nguyen, former chief technologist at the FTC, warn that loyalty programs have ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

McDonald’s reported a more than 6 percent increase in global systemwide sales in the second quarter, according to the company’s Q2 earnings call Wednesday. Global comparable sales increased 3.8 ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

Carnival Cruise Line just made big changes to its loyalty program, moving from lifetime status to just two years. Carnival Cruise Line, part of the Carnival Corporation family of cruise brands, is ...