Bilt Rewards, a loyalty program that offers perks on rent payments and mortgages, is turning its attention to one of the nation’s biggest debt problems – student loans. The New York-based startup, ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

As 2024 came to a close, British Airways announced it would rebrand its British Airways Executive Club loyalty program to "The British Airways Club" and shift to a revenue-based program for earning ...

Milk Alliance Inc. seeks to unite the fragmented landscape of loyalty programs with blockchain technology. CEO Aria Oh explains how. Loyalty programs had come a long way from the copper tokens of the ...

It seems that every retailer has a loyalty program these days. Because of this, their universality is raising the bar. To capture customers’ attention, it’s no longer enough just to offer discounts or ...

If you are the average U.S. consumer, you probably get dozens of emails, app notifications and SMS messages from various companies. Whether you've been a loyal customer for years or made one purchase, ...

Albertsons has joined the growing list of retailers revamping their loyalty programs. The supermarket chain will now use a single points currency for its “for U” program and give members two months to ...

Occasionally, brands tend to look at unclaimed rewards almost as a jackpot. On one hand, customers made enough purchases to earn those points, thereby contributing to the company’s revenue. On the ...

Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. Sure, reward points and perks are a nice cost of entry. But based ...

British Airways is overhauling its loyalty program this year, switching to a revenue-based system and moving away from allowing travelers to earn points based on the route and fare class. As part of ...

White Castle has given its customer loyalty program a revamp, and the iconic family-owned Slider chain is excited to see how its customers respond. The new Craver Nation Rewards adds a points system ...