In a media ecosystem defined by velocity, variability and vast amounts of noise, one thing has become increasingly clear: Attention is the new currency. Not impressions. Not clicks. Attention. Once ...

We sat down with Donia Baddou, global VP partnerships at Lumen Research, to discuss all things attention. Baddou expands on the potential benefits and challenges for advertisers when it comes to ...

The advances in ad tech and availability of data have increased demand and availability of smarter, performance-driven marketing strategies. Brands are shifting focus from traditional reach-based ...