Streaming's biggest players are quietly rewriting the rules of how their apps look, feel, and even how you pay to share them.

(WAND) — Big changes are coming to your Netflix screen. The streamer announced an "upgraded TV experience" on Wednesday that's supposed to offer better recommendations and an improved interface.

Netflix made a big deal out of the launch of a new user experience for smart TVs. It may have been better off not doing so. It’s reasonable to say that Netflix treated the run-up to the release of its ...

Netflix started rolling out the first major revamp of its television app in a decade on Thursday, testing changes designed to help viewers more quickly decide what they want to watch. The video ...