Steven Smith, the former Yeezy designer behind the Foam Runner and several other top models, was recently named the head of ...
Beyond spearheading Yeezy through its influential golden days, Smith is also responsible for iconic silhouettes such as the ...
Adidas plans to sell remaining stocks of Yeezy sneakers from its defunct partnership ... the Argentine Peso at the end of 2023. Argentina's new President Javier Milei devalued the country's ...
Chief executive Bjoern Gulden said the company was still working out how the sales would happen ... Adidas has about 1.2bn euros (£1bn; $1.3bn) worth of Yeezy shoes sitting in storage.
The Adidas Yeezy business is gone — minus the remaining ... Gazelles were first released in the 1960s; Spezials came out in the late 70s. "We currently have maybe the hottest shoe in the market ...
A more than 30-year footwear veteran, Smith has worked at top brands such as Adidas, Nike, Reebok and New Balance, and most recently served as a key footwear designer for Kanye West’s Yeezy brand.
The lack of a Yeezy business, which at its peak generated nearly $2 billion in sales for Adidas, should also open the door for brands like Under Armour, Puma, New Balance, and Crocs to take market ...