Effectively using data has become increasingly important in 21st century business. The ever-increasing capabilities of desktop and laptop computers along with radically decreasing data storage costs ...

All businesses, from startup coffee roasters to billion-dollar e-commerce companies, are vested in tracking their progress, figuring out what works and fixing what doesn’t. That’s where Key ...

Depending on what definition you use, performance objectives are outcome goals for your staff or department, or measurements that judge how well they do their jobs. Key performance indicators are ...

Has any other acronym done as much damage to marketing effectiveness as ‘KPI’? The KPI is coveted everywhere as a thing of gargantuan significance, but as with all pieces of jargon, it gets massively ...