So now, retail advertisers on Pinterest will be able to access Instacart audience info, so that they can focus their ads on high-intent shoppers in the app. Which will be valuable.

Pinterest, Inc. (NYSE:PINS) has attracted a wave of bullish calls from Wall Street over the past month, as several analysts ...

Instacart collaborates with 1,800+ national, regional, and local retailers from ~100,000 stores across North America. The partnership also includes the direct shoppability of Pinterest ads via the ...

A second phase is expected to introduce closed-loop measurement, which would tie Pinterest ads to actual product sales across the Instacart Marketplace of over 1,800 retailers, and help prove ...

North American grocery technology company Instacart and Roku, a US TV streaming platform, have announced an expansion of their partnership to offer advertisers new shoppable formats and advanced ...

In the initial phase of the partnership, selected brands advertising on Pinterest will gain access to Instacart’s audience segments. A subsequent phase is expected to introduce closed-loop measurement ...

In the initial phase of the partnership, select brands advertising on Pinterest will be able to advertise their products to Instacart first-party audience segments—built from real-world retail ...

News provided by Maplebear Inc. dba Instacart Jun 16, 2025, 3:00 AM ET New capability leverages first-party data and will make Pinterest ads directly shoppable via Instacart ...