Tim Casey is a reporter who covers basketball and sports business. Since the Coca-Cola Co. launched Powerade in the late 1980s, the company has marketed the drink to athletes and struck marketing ...

The previous Paralympic logo incorporated the Tae-Geuk, which is a traditional Korean decorative motif. According to oriental philosophy, Tae-Geuk refers to the ultimate reality from which all things ...

near the well-known logo and alongside drink bottles at press conferences. Team GB medalists Keely Hodgkinson, who won the ...

Money from name, image and likeness deals has changed what it means to be a NCAA athlete for some college players.

Are you using, or planning to use the offical UN Sustainable Development Goals (SDGs) logo, including the colour wheel and 17 icons in your communications materials? Did you know that the SDG ...

Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade ... Doul's also features the PGA Tour logo on a variety of its primary ...

A Louisiana company was all set to sell fresh-squeezed lemonade and candied peanuts in the stands at Biloxi Shuckers games in 2024, but says a Coca-Cola company nixed that idea. Now Archie’s Hotdog ...

As we pass Kenny Bernstein's candy-apple-red Budweiser truck, his Top Fuel dragster is parked on matching red carpet, with sponsorship logos blazing from every available surface. Even the seating ...