SYRACUSE, N.Y. — When contractors need brand and purchase decision-making information, their go-to source is Google, according to the Connecting with Contractors survey from EMA Contractors, a ...

In the fast-paced world of B2B marketing, one tool has emerged to cut through the noise and capture attention: Texting. That's right — the same medium that revolutionized personal communication is now ...

In a society where data and algorithms have a say in almost all facets of life, people's daily decision-making process is ...

Good decision making is an art form that is scarce in many organizations. This is evident in a recent study from McKinsey, which indicated that only 20% of organizations “excel at decision making.” ...

Homeowners consider a variety of factors — pricing, equipment brands, the contractor’s reputation, and more — when making HVAC equipment purchase decisions. But which factors do they typically ...