Neal H. Moritz and Toby Ascher at Original Film are developing a theatrical Rainbow Brite project, while children and family entertainment company Cake has boarded a small-screen series.

Rainbow Brite turns 40 this year, and to celebrate, Crayola Studios and Hallmark have announced that they’re reviving the iconic '80s character for a new television series and feature film that will be produced by the same team who had a hand in the Sonic the Hedgehog and the Fast & Furious franchises.

Crayola Studios and Hallmark are celebrating Rainbow Brite’s 40th anniversary by relaunching the pop culture icon with a new feature film and TV series. Producers Neal H. Moritz and Toby Ascher, who have worked on movies including Fast & Furious and the Sonic the Hedgehog movies,

Crayola Studios and Hallmark are collaborating on new projects inspired by the 1980s children's franchise Rainbow Brite, including a TV series and theatrical film. The series log-line says: “Rainbow Brite,

To mark Rainbow Brite’s 40th anniversary year, Crayola Studios and Hallmark have announced a reimagining of Hallmark’s iconic pop culture franchise that wil

Rainbow Brite is returning soon! Crayola Studios and Hallmark are joining forces to revive the iconic IP for it’s 40th anniversary! Crayola Studios will handle the merchandise and licensing. Neal H. Moritz and Toby Ascher,