Discover the concept of homo economicus, its origins, and why it's essential in economics. Explore its rational decision-making model and its limitations today.

Charles Darwin studied apes in the zoo to observe their behaviour and emotions. His book, The Expression of the Emotions in Man and Animals, published in 1872, explores the mental abilities that ...

New research on chimpanzees is forcing scientists to rethink where the line between human and animal minds really lies. In carefully designed experiments, chimps are not just grabbing at treats or ...

Online decision making is a concept that describes the cognitive process that goes in the mind of customers before they make a decision on the web. The main focus of this article is to understand what ...