When you lose something important, you want to get it back. That’s the human instinct driving the conversation around signal loss. Marketers rightly feel an urgency to get back to a higher level of ...

For years, marketers have talked about building a “customer 360,” a complete profile of every customer that includes all of their interactions. This impacts the effectiveness of marketing teams, ...

The identity data market is heating up as companies collect more first-party data and marketers do their damnedest to maintain addressable advertising without cookies or mobile ad IDs. The category ...

SAN FRANCISCO, July 01, 2025--(BUSINESS WIRE)--As brands struggle to unify sprawling customer data across devices, platforms, and identities, Hightouch, the leading data and AI platform for marketing ...

The identity ecosystem that increasingly powers the TV and video advertising marketplace is at a crossroads, facing significant changes and challenges with the rise of streaming on top of existing ...