Discover how simple random sampling ensures accurate and unbiased population research, offering efficiency and fairness over ...

verybody has a favorite color and season—preferences that seem innate, always defying reason. Auditors are no different when it comes to haphazard sampling, a process in which—ideally—they choose ...

Note: This report was updated on Dec. 30, 2015 to reflect the January-July 2015 National Health Interview Survey estimates released on December 1, 2015. Telephone surveys face numerous challenges, but ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

It's not feasible to contact every member of the population, so only a sample, or a subset, of that population is included when conducting statistical research. The assumption is that the sample is ...

UK – The Market Research Society has launched a steering group as part of aims to ensure that minority groups are represented within market research samples. The group has been formed as part of the ...

Consumers love free samples. And while retailers and manufacturers recognize sampling as an important marketing strategy, until now few understood sampling’s effectiveness. PromoWorks commissioned an ...