Search Engine Land launched Dec. 11, 2006. Today, we look back on a successful 2025 and look forward to an even greater 2026.

The new buzzword in SEO is information gain. And like all new buzzwords, SEOs are throwing it around like we’ve just discovered fire. But there’s a massive problem. Information gain means different ...

Emily Anne Epstein talks about how to gain valuable perspectives on provenance and how to stay competitive as a content ...

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...

Search engine crawlers (also called bots) comb through all the content they can find on the internet. They do so by following internal links within websites and links across different websites. The ...

For many years, websites have collected user data to either sell to third-party sites or use for their targeted advertising. The most well-known examples include Facebook and Google. Serving an ad or ...