It is probably a non-issue that a slogan can advance the marketing and advertising efforts of your business. Yet, a slogan is one of those vague advertising concepts that can have different purposes.

For more than 100 years, companies have used slogans in their advertisements. Major corporations and small business alike have used catchy phrases to tell the world what makes their product or service ...

Even if consumers don't recognize a state tourism slogan, its ability to facilitate the organization of the state's tourism industry around a single theme or message should help boost the ...