“The feeling of achievement we get when customers tell us how amazing they feel in our swimsuits, including women who have never worn a swimsuit in their lives, or who are postpartum, is second ...

There's excitement for the fun, carefree times ahead, but equal parts trepidation and frustration because navigating the market for the best swimsuits for women is just so unnecessarily tricky.

of Los Angeles, CA is the creator of GeniusWear, a swimwear design for women and girls that enables wearers to open their bathing suit at the bottom to use the restroom. The invention consists of a ...