Farmers know better than anyone the pressures of working with razor-thin margins. Rising input costs, fluctuating commodity prices and increasing demands on time and labor are real challenges that ...

The Guardian has confirmed with The Drum that it is testing a number of ad tech options, and is working with a number of vendors, believed to be AppNexus and Rubicon Project, to trial header bidding ...

Header bidding technology has undoubtedly helped publishers earn more revenue. But depending on factors like the type of client-side solution deployed, usage of a wrapper, the number of demand ...

Some ad-tech firms have offered up their server-to-server header bidding solutions in recent months. While server-side header bidding is one approach to current conditions in which publishers find ...

The Interactive Advertising Bureau's (IAB) Tech Lab on Thursday released a standard on header bidding technology for public comment. The “Standard Header Container Integration with an Ad Server” aims ...

Effnet AB, the premier provider of header compression software for wireless and fixed networks, today announced that it has licensed its header compression technology for cellular IoT to one of its ...