Toys "R" Us is getting into the reality television business. The toy store is developing a competition series Toys "R" Us Family Faceoff  – with Fox Alternative Entertainment. The company is working on the project via its Toys "R" Us Studios division and has teamed up with Known Originals,

"Toys "R" Us Family Faceoff" comes from the retailer's entertainment arm, Toys "R" Us Studios, and Known Originals

EXCLUSIVE: Toys “R” Us is getting into the reality television business. The toy store is developing a competition series Toys “R” Us Family Faceoff – with Fox Alternative Entertainment. The company is working on the project via its Toys “R” Us Studios division and has teamed up with Known Originals,

A few years ago, iconic toy store chain Toys “R” Us filed for bankruptcy, closing all of its stores nationwide. The brand seemed dead and buried. But since then, it’s been on a big comeback, reopening stores across the country.