This article follows the Direct Message methodology, designed to cut through the noise and reveal the deeper truths behind the stories we live. We live in a time when data is both overabundant and ...

In today's hyperconnected world, social media has become a critical channel for businesses to understand consumers. While ...

In Salesforce’s most recent State of the Connected Customer study, 80% of respondents said a company’s customer experience is as important as its products and services. Sixty-five percent said they ...

Most of us don’t enjoy scrolling through countless online reviews, trying to decipher whether customers are genuinely satisfied or just being sarcastic. It can feel like trying to read between the ...

Customer behavior insights. Sentiment analysis improves customer satisfaction and allows businesses to act on customer feedback quickly. Weather and sentiment synergy. Combining weather data with ...