We receive transactional emails all the time. Most brands treat them as the cost of doing business and don’t invest a lot of time or effort into them, which is a mistake. Whether it’s a marketing one ...

Imagine a scenario. You are about to start researching for a trip to a nearby country. You need to know details into everything, from the flight fares, hotels to the places you can visit. Just then, ...

We marketers tend to think about the transactional email in its most literal sense, relating to a specific transaction as defined by the CAN-SPAM Act and by conventional wisdom. But transactional ...