App Tracking Transparency (ATT) forces apps on Apple devices to ask your permission before tracking your activity across other apps and websites. Many apps will track things like your current location ...

With the launch of iOS 14.5, apps are no longer allowed to access the IDFA or tracking advertiser on your iPhone, iPad, or Apple TV without your express permission, keeping your app data more private.

About nine out of ten iOS users in the United States opted out of the ad tracking feature that Apple launched since iOS 14.5, an ongoing study of the iOS App Tracking Transparency showed. It turns out ...

An App Tracking Transparency antitrust investigation is underway, on the basis that Apple requires third-party apps to ask permission for tracking, but the company does not do so for its own apps. The ...

If you have accidentally allowed apps to keep tracking you on your iPhone, you may want to change that. Here's how to manage your device's App Tracking Transparency settings. Apple's introduction of ...

With Apple’s App Tracking Transparency having been available for several months now, advertisers have begun shifting their spending patterns. A new report indicates that the prices for mobile ads ...