Link reclamation is a simple but efficient tactic to turn unlinked brand mentions into links. Here's when to reach out, who to contact, and what to say. Your latest content campaign has been covered ...

Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm.

Google’s John Mueller was asked if “unlinked brand mentions” were important in Google’s algorithm. It was apparent from John’s response that “brand mentions” is probably not a real thing in Google’s ...

Numbers don't buy trust; conversations do. Every tweet, review, or blog post that names your brand is a signal of relevance and influence. Those signals are no longer background noise; they are the ...