Mixed-mode surveys, in which different respondents complete the survey by different modes, become increasingly popular. That said, such surveys may lead to a confounding of two forms of mode effects, ...

While previous sections of this report have focused on the kinds of systematic biases that may be the largest worry when it comes to public opinion polls, the variance (or precision) of estimates is ...

The Journal of Consumer Psychology (JCP) publishes top-quality research articles that contribute both theoretically and empirically to our understanding of the psychology of consumer behavior. JCP is ...

MANOVA is a statistical test that extends the scope of the more commonly used ANOVA, that allows differences between three or more independent groups of explanatory (independent or predictor) ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...