Ever stumbled upon a video of a stranger whispering into a microphone, tapping random objects, playing with slime, or devouring an feast of crunchy fried chicken and fiery Budak ramen noodles?

ASMR has become an internet craze with YouTube videos and influencers all getting in on the act. Viral clips have seen people whispering or making soft sounds with a variety of objects to provide a ...

Listening to rustling, tapping, and breathing into mics is a huge trend on TikTok (Picture: Getty Images/iStockphoto) Have you come across the phenomenon of Autonomous Sensory Meridian Response, aka ...

I’m not sure when it was that I first became aware of the engrossing strangeness of online ASMR culture, but I know that it was 2017 when I first fell down the rabbit hole of attempting to understand ...