The data offering enables marketers to connect with their target audience more effectively and drive better results in Amazon ...

Samsung Ads built a new integration with Amazon Publisher Cloud (APC), which is a clean room solution within the larger ...

Amazon Ads announced a new platform Tuesday in its demand side platform (DSP) supported by artificial intelligence (AI) that aims to help TV buyers plan, manage, and measure streaming TV buys.

Nielsen, a provider of audience measurement, data, and marketing intelligence, says its Audience Segments from Nielsen Marketing Cloud (NMC) are now available across the Amazon Ads marketplace, ...

Advertisers on Amazon Ads can target specific Nielsen audiences and deliver ads across multiple platforms.

NEW YORK--(BUSINESS WIRE)--XR, the leading platform for managing advertising operations, today announced a direct API integration with Amazon Ads’ Amazon DSP, enabling customers to execute ...

Amazon is getting serious about streaming audio. Or, to be more specific, it’s getting Sirius. On Tuesday, Amazon DSP announced an expanded integration with satellite radio company SiriusXM. The ...

The partnership will soon extend the scale and reach of broadcast radio to Amazon DSP Amazon Ads and iHeartMedia today announced an expansion of their partnership with a new programmatic audio ...

NEW YORK — The nation’s leading audio content creation and distribution company has become the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon. The ...

Microsoft is winding down its demand-side platform (DSP), “Microsoft Invest” and named Amazon DSP as its preferred partner. But Microsoft is not the only big tech company putting its trust in Amazon.