There's a growing concern about a trend affecting young girls worldwide: the onset of puberty at younger ages. While puberty ...

The BMW 3 Series has long been a favourite car for keen drivers and for those at the executive end of the automotive market, ...

Peter Liguori, who once ran big TV networks, is cementing his new role as one of the evaluators of the viewers who watch them ...

If the Television Critics Association press tour of 2014, wrapping up Tuesday and Wednesday with presentations from PBS, has had a catchphrase, it's "audience measurement." Critics heard an ...

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

To assess the current and future of audience measurement in an increasingly complicated marketplace, we asked the management team at Comscore a few questions. Below are the responses from Bill ...

ViacomCBS hopes to use VideoAmp to provide new kinds of audience measurement to advertisers as the industry scrutinizes Nielsen ...

Seven audience measurement companies were invited to take part in the certification process; Comscore SCOR +0.4%, iSpot, Nielsen, Samba TV, Innovid-TVSquared, VideoAmp and 605.

A recent study performed analysed audience behaviour and measurement systems on the Netflix streaming platform and video on demand service. Their aim was to establish a more reliable audience ...

Hispanic and Latinx audience measurement remains a complex, thorny problem for advertisers, despite some progress.

The enhancement now extends deduplicated audience measurement to the local market level, which can be applied to all programmatic environments and platforms. Thus, CCR will, for the first time ...

Ad Measurement How multicultural audience measurement is becoming more difficult—what marketers need to know VideoAmp, Experian among companies pulling back ethnic data in wake of privacy laws ...