Prime Video’s second annual Black Friday game had more viewers than last year and than it does for its average Thursday night game.

Amazon.com Inc.’s streaming coverage of the NFL’s Black Friday game between the champion Kansas City Chiefs and the Las Vegas Raiders drew an audience of 13.5 million viewers, a 41% increase from the company’s first such broadcast last year.

Prime Video's coverage of the game will drop exclusive Amazon Black Friday deals for viewers for a mix of products, including tech. To access these deals, customers can access the deals via QR codes. All the deals will be dropping throughout the game, but they will be hosted in Prime Video's Black Friday hub.

If you are in the local market for either team, you will be able to watch this on an over-the-air station. For fans in the Kansas City area, Chiefs-Raiders will be available on KSHB (Channel 41). Fans in the Las Vegas area can find the game on KTNV (Channel 13).

On Black Friday, Amazon’s Prime Video streaming service will carry an NFL game between the Las Vegas Raiders and Kansas City Chiefs. It will be the second edition in what the league and Amazon want to make into a new holiday tradition.

The Chiefs vs. Raiders Black Friday game takes place at 3 p.m. ET Friday, Nov. 29. The Black Friday game is set to stream exclusively on Amazon Prime Video. Al Michaels will be the play-by-play announcer, Kirk Herbstreit will serve as the analyst and Kaylee Hartung will be the sideline reporter.

For a second straight year, we're getting a Black Friday NFL game streaming only on Amazon's Prime Video, and you want to watch. Well, we're here to help you get the game between the Kansas City Chiefs and Las Vegas Raiders.