Before Your Next Brand Launch, Look Inward To Make A Big External Impact
An internal launch signals to your people that their opinions matter, and it turns a major brand shift from something that’s ...
Gap is still in the early innings of its brand overhaul, but analysts say it’s working
Gap Inc. is still in the early innings of a brand overhaul under Chief Executive Richard Dickson, but the early signs suggest ...
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The Popular Brand Behind Costco's Espresso Blend Coffee
Customers flock to Costco to collect all manner of Kirkland Signature goods, and at the top of many grocery lists is the ...
Prince Harry and Meghan Markle ‘experimenting’ with new brand image strategy during professional separation: report
The Duke and Duchess of Sussex are reportedly in the midst of a professional separation, with reports suggesting that their ...
4 Lessons Your Brand Can Learn From the Taylor Swift Boom
Some businesses got a revenue boost of up to 600 percent when the Eras Tour came to town. Here’s how your brand can benefit ...
Phone brand Nothing teases Jaguar’s ‘Copy Nothing’ rebrand
London-based phone company Nothing is getting a big awareness boost after making fun of Jaguar’s widely criticized new look.
Jaguar Brand Reimagined and Revealed
Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...
Jeep was a hot brand. Then Stellantis priced its fans out of its showrooms
The Jeep Gladiator was unveiled to great fanfare by then-owner Fiat Chrysler in 2018, the first pickup model for the hot ...
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White Influencer Turns Down Brand Trip After Realizing Not One Of The 57 Attendees Was Black
A Black TikTok content creator known as The Nail Fairy gave a shout out to Wood for her choice not to attend the trip. “For ...