Demure, Dictionary.com

Dictionary.com declares 'demure' as the 2024 word of the year (a very mindful choice)
Dictionary.com declared "demure" the 2024 word of the year after viral videos by TikToker Jools Lebron popularized the term.
Viral TikTok Trend Propels ‘Demure’ To 2024 Word Of The Year
Dictionary.com names "demure" as the year's top word following Jools Lebron’s satirical TikTok video reminding women to be “very mindful, very demure” in the workplace.
'Demure' is Dictionary.com's word of the year. If that's news to you, here's the backstory
Usage of the word soared after TikToker Jools Lebron used it in her signature catchphrase "very demure, very mindful."
‘Demure’ named Dictionary.com’s Word of the Year, beating ‘brat’ and ‘brainrot’
The world’s leading digital dictionary's lexicographers analyzed a massive amount of data to determine what word would best capture the cultural zeitgeist of 2024.
Dictionary.com Names ‘Demure’ as Its Word of the Year for 2024
Popularized on TikTok by Jools Lebron and other trans creators, "demure" is now Dictionary.com's annual word of the year for 2024.
'Demure' crowned word of the year 2024: How TikTok star Jools Lebron made it happen
"Demure" is officially Dictionary.com's word of the year for 2024. TikTok star Jools Lebron is responsible for its virality this year.
'Demure' Named the 2024 Word of the Year Following Viral Post from TikToker Jools Lebron
“The word ‘demure’ experienced a meteoric rise in usage in 2024. Between January and the end of August, this term saw a nearly 1200% increase in usage in digital web media alone,” the announcement read. “This sharp rise is mainly attributed to TikToker Jools Lebron’s popularization of the phrase.”
Dictionary.com defines 'demure' as 2024's Word of the Year
The word "Demure" was picked as the 2024 "Word of the Year" by Dictionary.com after it gained notoriety this year on TikTok.
Dictionary.com Has Named Its 2024 Word of the Year
This may have been the year of "Brat summer," but by August another buzzworthy phrase had usurped it in the pop culture lexicon.
Dictionary.com's Word of the Year: Demure
Traditionally, demure describes someone who is reserved or modest in their behavior, but this year it's taken on a new meaning, especially among social media and beauty influencers.
Very demure, very 2024: Why this TikTok term was declared word of the year by Dictionary.com
In a very mindful, very thoughtful announcement Monday, Dictionary.com declared “demure,” a word made popular by TikTok but dating back roughly 700 years, as the word of the year for 2024. Dictionary.
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Why ‘demure’ was named the word of the year by Dictionary.com
Dictionary.com hands out the Word of the Year title to the word that captures “pivotal moments in language and culture.” ...
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Dictionary.com names ‘Demure’ as its 2024 Word of the Year
To select the 2024 Word of the Year, our lexicographers analyzed a large amount of data including newsworthy headlines, ...
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‘Demure’ Is Dictionary.com’s Word of the Year for 2024
Dictionary.com has picked “demure” as its word of the year, a nod to the viral social media clip created by American TikToker Jools Lebron. In early August, the Chicago-based content creator ...