The uproar from the ‘woke’ ads was likened to Bud Light’s bizarre 2023 partnership with transgender influencer Dylan Mulvaney ...

The silly season discourse pinning Jaguar sales figures on a car that didn’t even exist was enough to make the eyes roll, ...

Jaguar’s bold rebrand and EV pivot have driven sales off a cliff. With just 49 cars sold in Europe last April, the luxury ...

Consumer research also showed progress. Focus group testing indicates that 20 percent more people see Jaguar as a brand ...

JAGUAR sales have plummeted 97.5 per cent after the car manufacturer faced fierce backlash over its woke pink “rebrand”. The ...

Jaguar is returning with a bold new luxury EV. Here's everything we know. Jaguar is in a tough spot following an aggressive ...

Jaguar faces a steep sales decline following a radical rebrand in November 2024, with European registrations plummeting 97.5% ...

The first of three EVs expected to debut later in 2025 has been spied prowling the public streets surrounding the Nurburgring ...

Jaguar's European sales tanked to just 49 cars in April 2025 after a divisive rebrand and EV pivot. Can the iconic brand ...

There's a simple reason why high-end EVs have failed to spark the imaginations of auto buyers. To remedy this, manufacturers ...

Jaguar has experienced a steep drop in European sales following a major rebranding and product shift. Stock performance ...