Jaguar announced today a bold new approach to their brand image that focuses on Exuberant Modernism, a concept they describe ...

Jaguar announced today a bold new approach to their brand image that focuses on Exuberant Modernism, a concept they describe ...

Jaguar unveiled a new brand identity rooted in what the automaker calls “exuberant modernism,” according to a press release.

Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

This week Jaguar unveiled its forthcoming rebrand to accompany its push toward all-electric vehicle manufacturing. The auto ...

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...

Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...

Jaguar is facing significant backlash on social media and being labeled as "Bud Light 2.0" after unveiling a new ...

It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and ...

But after the luxury car brand released a new promotional video on Tuesday, some are calling it “Bud Light 2.0,” per Fox ...

“New Jaguar is a brand built around Exuberant Modernism,” McGovern said. “It is imaginative, bold and artistic at every ...