Jaguar, Rebrand
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
Jaguar's boss called out critics of its latest video advertisement for their "vile hatred" and "intolerance." The brand needs ...
The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...
Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically ...
Car company Jaguar should probably hire a new marketing team. The manufacturer posted a new ad to social media platform X on ...
"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...
For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...
The official reveal of the brand's new car and its "Exuberant Modernism" design language comes next month at Miami Art Week.
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread attention on social media.
The Jag launch has at least achieved one thing – it’s got people talking about automotive advertising again. Here we dip into ...
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“A fire of intolerance”: Jaguar’s response to Elon MuskCar manufacturer Jaguar is changing its brand identity with a strategy focused on luxury and electric cars. The new ...
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