There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But there's method in the madness.

The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.

Pop-out cameras are nothing new; Volkswagen has been using them for its rear-view cameras for years now. This, though, is special. The panel doesn't pop out; it looks to actually bend. Bodywork, even small parts, that are meant to bend repeatedly over years of use is an incredibly daring bit of design.

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the campaigns can have the opposite results.

British luxury automaker’s advertising campaign features models of varying ages, genders and races – but no cars.

Jaguar's latest advertisement, 'Copy Nothing,' has stirred controversy and ridicule on social media for its absence of cars, leading to widespread criticism and questions about the brand's direction.

Jaguar’s ultra-modern, electric-only and uncharacteristically offbeat rebrand has so far proved unconvincing and, for many, confusing. "The luxury car brand has conveyed an innate sense of style and class through its century-long existence,