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Jaguar, EV
Jaguar's controversial rebrand was 'brilliant' after all, some ad veterans say. Others aren't so sure.
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success will take time to measure.
Jaguar’s Controversial EV Relaunch Has Leaked Online
Ahead of the official reveal at Miami Art Week, snaps of the brand's Design Vision Concept have surfaced in all their polarizing pink power.
Has Contentious Jaguar Rebrand Worked? Yes, The New EV Is Stunning
Jaguar's opinion-splitting Type 00 electric car is finally here. Is it worthy of the all the attention after the rebranding advert? The audacious Miami reveal says it is.
CNET
1d
This Jaguar Looks Like No EV We've Seen Before. I Love It
Jaguar's first EV, the I-Pace, has seen sales go from bad to worse over the past few years and the company announced in ...
Greek Reporter
6h
Jaguar Unveils New 1,000-Horsepower EV Amid “Woke” Controversy
After their rebrand, which went viral for all the wrong reasons, Jaguar introduced the new 1000-horsepower Type 00 EV.
9h
on MSN
2026 Jaguar Electric Fastback: Everything We Know
Jaguar will sell its new electric fastback, which is expected to arrive in 2026, at around $120,000, matching what a ...
2d
on MSN
Jaguar’s new EV is as wild as its new logo
Jaguar’s new concept car, Type 00, comes after the British automaker’s controversial rebrand. The car could be just as ...
jdpower
5h
Jaguar Type 00 Concept Preview
The Type 00 concept has butterfly doors like a Lamborghini that open to a minimalist interior. Brass lines flow throughout ...
Electrek
1d
Jaguar embraces spotlight after radical $100K luxury EV concept sparks backlash
After revealing its new Type 00 electric vehicle concept this week, Jaguar has been the center of the spotlight.
1d
on MSN
Jaguar boss defends rebrand amid ‘Miami Pink’ EV launch: ‘More people have been talking about Jaguar for the last two weeks than for so much longer’
"We want to be bold and disruptive... We're clearly in the conversation,” Jaguar's managing director Rawdon Glover said.
MotorTrend on MSN
2d
Leaked! Jaguar's Newest Air Conditioner–Like EV Sedan Design Is Provocative
A s Jaguar's lineup has slowly shrunk down to zero models on sale for the time being, we've been desperate to learn more ...
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