jaguar news - Search News

New York Post · 23h

Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and claimed the brand had gone “woke.”

Newsweek on MSN · 1d

Jaguar Boss Defends Rebrand, Calls Reaction 'Vile Hatred'

"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response to accusations of "going woke."

FOX News on MSN · 1d

Jaguar managing director defends rebrand, accuses critics of 'hatred and intolerance'

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to be send a "woke" message.

The Baltimore Sun · 20h

Jaguar managing director defends company after rebrand sparks confusion

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial rebranding decision.

PinkNews on MSN · 2d

Jaguar boss blasts ‘vile hatred and intolerance’ after backlash to supposedly ‘woke’ rebrand

The boss of Jaguar has slammed people who spouted “vile hatred and intolerance” in a backlash to the luxury-car-maker’s supposedly woke rebrand. Released on social media on 19 November, Jaguar’s 30-second ad featured models of different ages,

1d

Jaguar Rebrand Is Absolute Genius—Here’s Why

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

AutoGuide on MSN28m

Jaguar Agrees To Repurchase All 2019 I-Pace EVs In America

Jaguar is addressing a longstanding fire risk issue with its I-Pace EV by agreeing to repurchase 2,760 vehicles sold in the ...

3hOpinion

Jaguar probably doesn’t care about the branding backlash, it might even welcome it

Love’s Steve Pearce is no stranger to luxury clients or Jaguar, which he worked with for eight years. Legacy could only take ...

58m

Jaguar EV set to launch on December 2 with no rear window and revolutionary design: What to expect?

Jaguar’s upcoming electric vehicle (EV), the 'Design Vision Concept', will debut at Miami Art Week on December 2. The car ...

1d

Jaguar’s weird rebranding attempt to reach wealthier buyers: A car ad with no cars in it

Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically ...

22hon MSN

Jaguar just announced a rebrand – what does this mean for heritage brands and consumer identity?

Heritage brands like Jaguar and Campbell's possess an identity that makes an impression on the consumers that engage with ...

3d

Was The Jaguar Rebrand The Right Call? 3 Vital Lessons For CEOs

Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

1don MSN

Tale of Two Carmakers: Jaguar's 'Woke' Rebranding vs. Volvo's Family Focus

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread attention on social media.

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