Is it even possible to sit at home and earn money from daily blogs like the online-world say? The answer is yes. If one is getting a decent number of views for the blog, it’s sure to pay-off enough ...

Why is that most business ideas are succumbed to conceptual stage and fail to exist in reality? Well, the road to innovation & success are often hard and involves a lot of budget spills, crunching of ...

As the old catchphrase goes ‘time & tide wait for none’, time determines the market winner, and every second lost is an opportunity lost. Timely delivery of products is essential to survive in the ...

Experiential is a methodology, not a medium. With the emerging media entering the marketplace on a regular basis, vying for consumers’ attention has become increasingly difficult. But how to tap into ...

The economy being more and more competitive with each passing day, the magnitude of having expedient knowledge about the concerns and preferences of customers has become an integral part of any ...

Event management is known as a powerful tool for creating brand loyalty, introducing products, and generating revenue for organizations. As a concept, it has evolved a lot in the past few years and ...

There was a time when people used to prefer word-of-mouth marketing where they used to promote the sale and usage of a product or entity through their daily dialogues. Now a day, because of the ...

Prism was launched in April 1994 in Madras as it was known then. It is the first PR agency to set up in this part of the country with a mission to professionally serve Corporates, MSME’s, Institutions ...

Harmony of communication is essential for businesses today. Especially, in terms of various promotional tools and integrated marketing, communication is the path to achieving the balance. Rendering ...

Two roads diverged in a wood and I - I took the one less travelled by and that has made all the difference. This quotation by Robert Frost befits the framework of Pristine Ideas, a creative ...

Can creative be savvy or savvy be creative? Hypothetic proletarians negate this thesis, but ultra-modern masterminds always raise the flag of affirmation. Regardless of whether you are communicating ...

The biggest takeaway of a PR campaign is, it doesn’t have retakes. The entire exercise could be a huge opportunity loss and major loss of face in front of media, if you have not planned and invested ...