Sony has entered the chat! OK, for starters: Amazon's big red sign says it's 33% off but per our trackers, the TV usually sits at $1298. With a discount dropping it to $998, you'll score $300 off which is really a 23% discount.

Whether you're on a budget and want the biggest TV you can get, or you're willing to pay more for the best quality and features while still getting a good price, there's a deal here for everyone.