As 2025 draws to a close, the UAE’s tourism and digital marketing landscape stands transformed — shaped by record visitor ...

Dubai-based martech startup MEmob has won five awards at the MMA Smarties DACH Awards 2025 in Germany, marking a significant milestone for the UAE’s growing ...

By tying hotel arrivals to the same technology used by travelers at the Dubai airport, the city delivers a truly seamless ...

Sam Altman, the chief executive of ChatGPT-maker OpenAI, said he is “zero percent excited” about the prospect of running a public company, stopping short of ...

YouTube is experimenting with artificial intelligence avatars based on real-life creators, as the platform looks to deepen ...

Global sportswear brand PUMA has brought one of its signature international brand experiences to Dubai, tapping into the city ...

TikTok said Thursday it has signed a joint venture deal with investors that would allow the company to maintain operations in ...

The regional loyalty market is projected to reach $3.27 billion in 2025, growing at an estimated 16.3% year on year, according to industry forecasts. Against ...

The surge is being driven by a growing shift away from traditional cable television towards free, ad-supported streaming platforms, alongside rising ...

Saudi-based First Gulf Company (FGC) announced on Friday a major brand repositioning, launching a new strategic platform titled "Trusted to do" to mark its ...

To mark the UAE’s 54th National Day, the Jeep brand has unveiled The 7 Wonders of the UAE, a list of landmarks selected through a nationwide campaign inviting ...

Creators are increasingly prioritising brand quality and shared values over budgets when choosing partnership opportunities, according to new research cited ...