Discover how combining explicit and implicit methods in research provides a comprehensive understanding of human behavior. By ...

iMotions Lab Full-scale lab based human behavior research solution. Extendable with remote data collection capabilities iMotions OnlineFor Education Smart classroom solution for immersive learning ...

Unlock the potential of neuroscience education with iMotions Online. This browser-based platform provides an intuitive and comprehensive tool for understanding human behavior through experiential ...

Discover the history and science behind Starbucks' Pumpkin Spice Latte (PSL)—an iconic fall favorite. This blog explores the ...

This article examines the ongoing architectural debate surrounding styles for American government buildings. It tests the results of the 2020 National Civic Art Society survey that found 72% of ...

This paper aims to investigate the effectiveness of immersive virtual reality (VR) media and the influence of user’s age in the context of destination marketing by exploring their impact on cognition ...

Aligning machine learning systems with human expectations is mostly attempted by training with manually vetted human behavioral samples, typically explicit feedback. This is done on a population level ...

The article introduces the I DARE (IULM Dataset of Affective Responses), a new multimodal dataset for affective computing, collected to advance neuromarketing and consumer neuroscience research. This ...

Objective: There are contested claims that communication receivers mimic communication senders less when senders are deceptive compared to truthful. Our studies evaluate a novel computer-based measure ...

Recent changes in the consumption habits of the population suggest consumers have increased the number of purchases of take-out and livery food. This trend comes with unintended negative externalities ...