Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies ...

McCain Foods India has appointed Red Bangle as its strategic and creative communication partner for its food service division ...

The review encompasses all its agencies, bar creative.

The agency will continue to operate independently, while collaborating closely with WPP’s wider network of companies.

Kotak Mahindra Bank’s digital-first approach is underscored by its recent media mandate pitch from July, with an estimated ...

For a decade, Swiggy and Zomato have dominated India’s food delivery scene, with their fleets of delivery partners weaving ...

Access limited free articles a month after free, fast registration.

Campaign’s take: KFC’s ‘Taste the Epic’ campaign hits the bullseye with Gen Z by turning a routine bite of chicken into a ...

Executing this strategy needs more than creativity; it requires cross-channel unity, unique branding, and tech adoption, says GZ Creative Digital’s Amisha Gulati.

Access limited free articles a month after free, fast registration.

In a strategic merger that underscores the growing influence of media conglomerates in India, Reliance Industries and Walt Disney completed an $8.5 billion deal to form a new media powerhouse. This ...