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In this anonymous article, the author gives a raw look at a year filled with hard work, setbacks and the tough lessons of ...
Shailesh Prakash checks out of Google News amidst company’s mounting tensions with news publishers
In a fresh twist to the ongoing tensions between Google and news publishers worldwide, Shailesh Prakash, a prominent ...
In a fresh twist to the ongoing tensions between Google and news publishers worldwide, Shailesh Prakash, a prominent ...
In an era where ‘fast and flashy’ often defines advertising campaigns, Bisleri’s #FlavourOfLove attempts to buck the trend ...
According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and ...
It is shaking up the ad world, with immersive, data-driven campaigns that forge genuine, lasting bonds with consumers.
As the Diwali season of 2024 sweeps across India, the country’s largest newspapers have once again transformed into vibrant ...
Rakesh Thukral will succeed Warren Fernandez as CEO for Edelman’s operations in Asia Pacific (APAC). Fernandez will be stepping down from the role to pursue a new opportunity and will remain with the ...
Marking one year in his role as group CEO of FCB Group India and South Asia, Sinha sits down with Campaign to discuss building a culture of “swag not arrogance," his intense leadership style, and ...
Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founder and global CEO.
As festival shopping enters full swing, brands must restore online shoppers’ autonomy through safe user interfaces and manipulation-free marketing, says ASCI CEO and secretary general.
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