CoinDCX's 'Learn Karo. Crypto Karo' campaign presents a fresh perspective to cryptocurrency trading, focusing on investor ...

The Indian adtech landscape has a new entrant with the launch of Logi5, a digital platform that claims to combine location ...

While the merger could potentially reshape OTT advertising with premium targeting, the reduced ad inventory raises challenges for agencies, limiting their negotiation leverage.

Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies ...

Kotak Mahindra Bank’s digital-first approach is underscored by its recent media mandate pitch from July, with an estimated ...

It is shaking up the ad world, with immersive, data-driven campaigns that forge genuine, lasting bonds with consumers.

McCain Foods India has appointed Red Bangle as its strategic and creative communication partner for its food service division ...

The review encompasses all its agencies, bar creative.

The agency will continue to operate independently, while collaborating closely with WPP’s wider network of companies.

For a decade, Swiggy and Zomato have dominated India’s food delivery scene, with their fleets of delivery partners weaving ...

Access limited free articles a month after free, fast registration.

Campaign’s take: KFC’s ‘Taste the Epic’ campaign hits the bullseye with Gen Z by turning a routine bite of chicken into a ...