With consumers increasingly resonating with AI influencers and digital twins, what are the benefits and challenges marketers ...

What should have been a simple task for AI Geoff revealed more about the fallibility of most leaders - the inability to admit ...

In the latest episode, we expose the issues bringing marketers to the brink of burnout and what can be done to help.

From the “three Ts” of AI to its social-first agenda, CMO Suresh Balaji claims the banking giant is “ahead of plan” with its experience push.

Research has shown a lack of gender diversity in B2B marketing leadership, which is making it harder for women to rise to the ...

With Guinness is back on the front of a football shirt after three decades, sports partnerships lead Jamie Brooks explains ...

From wellbeing policies ignoring maternal mental health to persistent stigma around menopause, poor workplace culture risks a ...

New research from the ASA and IMTB reveals consumers not only prefer when influencer ads are labelled, disclosure doesn’t ...

The New Zealand retailer’s decision to pause ad spend for eight weeks isn’t the cavalier move some say, but an A/B test all ...

As she departs the business, Haleon CMO Tamara Rogers feels that a true appreciation for brand building has been built at the ...

Fragile job security, limited trust and fear of judgement mean many marketers don’t feel able to confide in anyone within ...

Resilience isn’t about ‘bouncing back’ after every setback just to prove your worth. It’s building strong foundations that ...