From Nestlé’s CEO talking about the need to have the “best marketers in the industry” to the transformative power of ...

There is of course a big social element. By coordinating quit attempts and getting people to give up at the same time, ...

More than a fifth (22.8%) of marketing leaders expect to make cuts in the next three months, according to exclusive IPA ...

Visit Florida’s CMO Brett Laiken takes his cues from lifestyle brands rather than rivals when it comes to positioning the ...

IPA Bellwether data shows a significant uptick in both events and direct marketing spend in the most recent quarter, driving ...

The meditation and mental health app has grown its B2B offering rapidly, which has required a different way of measuring ...

Marketing has been identified as a key battleground for the consumer goods giant, as its new CEO asserts that it is “not ...

Over two-fifths of entrants to the Social Mobility Foundation’s 2025 Employer Index are either currently measuring their ...

Coca-Cola is bringing back its famous ‘Share a Coke’ campaign, hoping to introduce a new generation of consumers to the platform and offer digital experiences in addition to the personalised cans.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...