The cheddar cracker brand has made the move to attract adults. Image used with permission. The move “reinforces that Goldfish ...

AI is revolutionizing PR education, equipping students like me with the skills to produce more strategic, impactful work.

Parent company Vivendi declined to provide the agency’s organic growth figure.

Burson declined by mid-single digits while FGS Global saw ‘continued strong growth,’ according to the results.

With every major evolution, you can point to a specific turning point. When it comes to generative AI and its impact on ...

Ariana Grande, who stars as Galinda in Wicked, premiered Wicked -inspired cosmetics with her brand, R.E.M. Beauty. The ...

Brand Film Awards EMEA, the awards scheme from PRWeek and Campaign that celebrates the best brand storytelling on film, is ...

The new tactics, strategies, philosophes and responsibilities needed for brands to build real, lasting relationships with Gen ...

Samsung’s Home Entertainment CMO Sarah Larsen and H&R Block’s chief marketing and experience officer Jill Cress discussed their evolving marketing strategies at Advertising Week New York.

PRWeek UK editor John Harrington said: "PRWeek is proud to launch this new set of awards for 2024: the PRWeek People & Places ...