Steven Smith, the former Yeezy designer behind the Foam Runner and several other top models, was recently named the head of ...
While the company reported a 9% increase in revenue in China, there was a 7% fall in the US. Adidas attributed the dip to a Yeezy-related decline. The brand terminated its lucrative partnership with ...
Adidas plans to sell remaining stocks of Yeezy sneakers from its defunct partnership with Kanye West, for at least the price it cost to make them. The firm cut ties with the rapper and fashion ...
Days after Adidas announced the split with West, court records show that the company demanded Yeezy return $75 million that had allegedly been deposited into its accounts. When Yeezy refused ...
Adidas is winding down its affiliation with Ye on two fronts — legally and in terms of its dwindling Yeezy inventory. Wholesale in Q3 grew 13% year over year on a currency-neutral basis ...
BERLIN — In an unexpectedly positive third quarter, during which German sportswear giant Adidas saw 10 percent growth in sales, the company also closed its turbulent chapter on the Yeezy line.
Until the rupture, the Yeezy brand collaboration was a massive hit for Adidas, and the end of the relationship left Adidas with millions of shoes in storage that continue to weigh down its bottom line ...
It’s part of the business.” The end of the partnership left Adidas with Yeezy stock worth over £1bn. The company decided ...