The XREAL glasses provide a much better experience for Xbox Cloud Gaming and other augmented reality use cases.

For the first time, national treasures Wallace & Gromit have come to Scotland in an interactive augmented reality experience ...

Integration of artificial intelligence, better graphics, and enhanced processing power are enabling more realistic and ...

CBS Texas unveiled its new augmented/virtual reality immersive studio on June 23, the first of its kind in the Lone Star ...

However, those who use and support this kind of phrase-making likely believe the opposite -- that “augmenting” reality makes it more real, not less. That seems to be the position taken by local TV ...

High-speed catamaran racing series SailGP is doing just that, providing fans with a deeper understanding of the sport and ...

Augmented reality isn't a gimmick anymore, it's becoming an everyday reality. As shopping habits evolve in 2025, AR is emerging as a key driver of engagement, blending the digital and physical to ...

The artist continues to expand what he calls Art of the Future, a brand philosophy rooted in using emerging technology like ...

Haptics improvements to Army simulation training makes virtual environments feel more realistic. Simulation doesn’t replace ...

While VR has long vied loudly for attention, AR is creeping into our lives to stay – on the back of mixed reality and smart ...

A world first that positions these Maisons as pioneers in creatively exploring immersive technologies for the luxury industry ...

I discovered the most exciting AR, VR, and XR innovations from AWE 2025 in Long Beach, including Snapdragon’s new smart ...