CMO Saurabh Jain reflects on how 2025 reshaped real estate marketing, touching on digital-first discovery, rising media costs ...
Great Northern Instore reports that choosing the right retail display type is crucial for enhancing visibility, boosting sales, and connecting brands with consumers.
“Healthcare and pharma are steadily moving past a TV-first mindset. While linear TV made up more than 30% of the industry’s ...
Need a better way to plan projects? Discover mind map examples that help you visually organize tasks, ideas, and strategies ...
Campaign Middle East on MSN

Digital Essays 2025: The performance reset

Carat’s Bassem Hoss explains why the industry must stop chasing performance efficiencies and focus on effectiveness instead.
Retail media networks are moving away from static placements toward dynamic, data-driven advertising environments.
Bluewater Technologies Group Inc., a Wixom-based provider of experiential marketing and event technology solutions, has announced a strategic partnership with thunder::tech, a marketing agency ...
The PocketMage PDA is a tiny device that looks like a little laptop. But with a 3.1 inch E Ink display and a tiny keyboard ...
A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate where it performs best.
Marketers are rediscovering the power of physical experiences, from in-person events to printed catalogs and magazines, as a way to build deeper connections with audiences fatigued by digital-only ...
Digital marketing has long since shifted its focus: businesses no longer seek «cheap» leads for the sake of a report. Quality ...